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60 × E-Commerce UX Case Studies
A UX benchmark of 60 top e-commerce sites ranked by user experience performance
- This benchmark database is based on usability reviews of 60 top e-commerce sites, each rated across 734 different e-commerce UX elements.
- Click on a site in the graph or the list to see its in-depth case study and detailed UX performance.
- In total the benchmark contains 42,840 UX performance ratings and 34,900+ best-practice implementation examples.
- Tip: you can also navigate by page designs.
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B&H Photo#1
Usability Score: 669
Pay special attention to their:
Cart & Checkout
Accounts & Self-Service
+ 41 more pages
Wayfair#2
Usability Score: 659
Pay special attention to their:
On-Site Search
Mobile E-Commerce
+ 40 more pages
Home Depot#3
Usability Score: 649
Pay special attention to their:
Cart & Checkout
Accounts & Self-Service
+ 39 more pages
L.L. Bean#4
Usability Score: 621
Pay special attention to their:
Homepage & Category
On-Site Search
+ 41 more pages
REI#5
Usability Score: 620
Pay special attention to their:
Cart & Checkout
On-Site Search
+ 37 more pages
Amazon#6
Usability Score: 612
Pay special attention to their:
On-Site Search
Cart & Checkout
+ 55 more pages
Build.com#7
Usability Score: 599
Pay special attention to their:
Homepage & Category
Mobile E-Commerce
+ 30 more pages
Nordstrom#8
Usability Score: 585
Pay special attention to their:
Homepage & Category
On-Site Search
+ 33 more pages
Sears#9
Usability Score: 551
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 47 more pages
Crutchfield#10
Usability Score: 546
Pay special attention to their:
Cart & Checkout
On-Site Search
+ 38 more pages
Walmart#11
Usability Score: 546
Pay special attention to their:
Cart & Checkout
Product Page
+ 43 more pages
Musician’s Friend#12
Usability Score: 541
Pay special attention to their:
Homepage & Category
On-Site Search
+ 35 more pages
ASOS#13
Usability Score: 529
Pay special attention to their:
Homepage & Category
On-Site Search
+ 26 more pages
Adidas#14
Usability Score: 517
Pay special attention to their:
Homepage & Category
On-Site Search
+ 14 more pages
Target#15
Usability Score: 517
Pay special attention to their:
Cart & Checkout
Product Page
+ 41 more pages
Apple#16
Usability Score: 515
Pay special attention to their:
Cart & Checkout
Homepage & Category
+ 26 more pages
J.C. Penney#17
Usability Score: 511
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 39 more pages
Macy’s#18
Usability Score: 500
Pay special attention to their:
Product Lists & Filtering
Mobile E-Commerce
+ 38 more pages
Walgreen Co.#19
Usability Score: 488
Pay special attention to their:
Homepage & Category
Mobile E-Commerce
+ 33 more pages
Best Buy#20
Usability Score: 483
Pay special attention to their:
Cart & Checkout
Mobile E-Commerce
+ 41 more pages
Office Depot#21
Usability Score: 468
Pay special attention to their:
Product Lists & Filtering
Accounts & Self-Service
+ 45 more pages
Neiman Marcus#22
Usability Score: 467
Pay special attention to their:
Product Lists & Filtering
On-Site Search
+ 14 more pages
Etsy#23
Usability Score: 458
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 36 more pages
Staples#24
Usability Score: 455
Pay special attention to their:
Homepage & Category
Product Page
+ 35 more pages
Sephora#25
Usability Score: 454
Pay special attention to their:
Homepage & Category
On-Site Search
+ 33 more pages
John Lewis#26
Usability Score: 454
Pay special attention to their:
Homepage & Category
On-Site Search
+ 29 more pages
Northern Tool#27
Usability Score: 454
Pay special attention to their:
Product Page
On-Site Search
+ 46 more pages
Toys'R'Us#28
Usability Score: 423
Pay special attention to their:
Product Lists & Filtering
Homepage & Category
+ 31 more pages
Victoria’s Secret#29
Usability Score: 414
Pay special attention to their:
Product Lists & Filtering
Mobile E-Commerce
+ 36 more pages
Tesco#30
Usability Score: 413
Pay special attention to their:
Homepage & Category
On-Site Search
+ 22 more pages
Lowe’s#31
Usability Score: 404
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 42 more pages
Cabela’s#32
Usability Score: 402
Pay special attention to their:
Homepage & Category
On-Site Search
+ 36 more pages
Crate & Barrel#33
Usability Score: 401
Pay special attention to their:
Cart & Checkout
On-Site Search
+ 40 more pages
Urban Outfitters#34
Usability Score: 397
Pay special attention to their:
Homepage & Category
On-Site Search
+ 36 more pages
Marks & Spencer#35
Usability Score: 395
Pay special attention to their:
Homepage & Category
Cart & Checkout
+ 25 more pages
Disney Store#36
Usability Score: 393
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 31 more pages
Newegg#37
Usability Score: 365
Pay special attention to their:
Cart & Checkout
Mobile E-Commerce
+ 38 more pages
American Eagle Outfitters#38
Usability Score: 355
Pay special attention to their:
Cart & Checkout
Accounts & Self-Service
+ 30 more pages
Nike#39
Usability Score: 353
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 38 more pages
Grainger#40
Usability Score: 351
Pay special attention to their:
On-Site Search
Product Page
+ 43 more pages
Hayneedle#41
Usability Score: 343
Pay special attention to their:
Homepage & Category
Mobile E-Commerce
+ 42 more pages
Foot Locker#42
Usability Score: 337
Pay special attention to their:
Cart & Checkout
On-Site Search
+ 29 more pages
Debenhams#43
Usability Score: 330
Pay special attention to their:
Homepage & Category
On-Site Search
+ 20 more pages
Overstock#44
Usability Score: 328
Pay special attention to their:
On-Site Search
Mobile E-Commerce
+ 33 more pages
H&M#45
Usability Score: 327
Pay special attention to their:
Cart & Checkout
Accounts & Self-Service
+ 24 more pages
IKEA#46
Usability Score: 326
Pay special attention to their:
Homepage & Category
Product Page
+ 14 more pages
Zalando#47
Usability Score: 326
Pay special attention to their:
Product Lists & Filtering
On-Site Search
+ 20 more pages
GAP#48
Usability Score: 325
Pay special attention to their:
Homepage & Category
Accounts & Self-Service
+ 39 more pages
Gilt#49
Usability Score: 321
Pay special attention to their:
Homepage & Category
Mobile E-Commerce
+ 39 more pages
Kohl’s#50
Usability Score: 317
Pay special attention to their:
Cart & Checkout
Product Page
+ 36 more pages
HP#51
Usability Score: 290
Pay special attention to their:
Cart & Checkout
Mobile E-Commerce
+ 39 more pages
Ann Taylor#52
Usability Score: 267
Pay special attention to their:
Homepage & Category
On-Site Search
+ 38 more pages
Microsoft#53
Usability Score: 264
Pay special attention to their:
Homepage & Category
On-Site Search
+ 29 more pages
Williams-Sonoma#54
Usability Score: 248
Pay special attention to their:
Homepage & Category
Product Lists & Filtering
+ 40 more pages
Bass Pro Shops#55
Usability Score: 227
Pay special attention to their:
Homepage & Category
On-Site Search
+ 31 more pages
Dell#56
Usability Score: 225
Pay special attention to their:
Cart & Checkout
Accounts & Self-Service
+ 44 more pages
TigerDirect#57
Usability Score: 221
Pay special attention to their:
Homepage & Category
Product Lists & Filtering
+ 32 more pages
Rakuten#58
Usability Score: 202
Pay special attention to their:
Homepage & Category
Mobile E-Commerce
+ 39 more pages
Argos#59
Usability Score: 185
Pay special attention to their:
Homepage & Category
Cart & Checkout
+ 27 more pages
Costco#60
Usability Score: 169
Pay special attention to their:
Homepage & Category
Cart & Checkout
+ 45 more pages
YourSite.com #?
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