BE
MORE
TRIANGLE
Challenging conformity by empowering triangles in a sea of squares.
We have set exciting foundations for Toblerone’s progressively premium future with the inception of a bold new brand purpose, ‘Be More Triangle’.
An ethos that encourages those who dare to be different to embrace their edges in unity with Toblerone founder Theodore Tobler, who once rocked the Swiss Chocolate establishment with his deliciously triangular masterpiece.
The spirit of our founder has inspired a Sensory Brand World that informs the entire human experience. All assets now live and breathe our new creative principles. Quirks that were once frowned upon are now celebrated as a badge of distinctiveness.
Toblerone’s familiar palette has been injected with vibrant positivity giving the Sensory Brand World a confident but elegant swagger.
Extraordinarily crafted detail and finishes elevate the brand to new heights and awaken the power of this undeniably iconic monolith.
Fresh distinctive brand assets have been introduced to reinforce the brave new purpose and bold ambition of the brand.
Our Sensory Brand World approach puts motion at the heart so that digital platforms can break new ground with a cohesive sensory language.
ELEVATING GIFTING
A progressive DTC experience takes Toblerone to new heights with meaningful hyper-personalised expressions that appreciate diversity among true Triangles in this often divided world.
We playfully leverage our distinctive triangular chocolate chunk asset to connect with seasons and cultural moments in an ownable and unmistakably Toblerone way. Celebrating the quirks in those who matter most with a connected human experience from screen to store.