Eurovision’s 65th Anniversary Logo Is A Thoughtful Nod To Its 41 Countries
Image via Eurovision
Come 2020, the Eurovision Song Contest will be into its 65th year. The annual international song competition was launched after World War II in hopes of bringing Europe together through music.
Its 2020 branding is thus an apt representation of that unity. Created by data and tech-inspired design agency CLEVER°FRANKE, Eurovision’s 2020 visual identity playfully pays homage to the competition’s participating countries over the years, which blossomed from just seven nations to 41 in 2020.
The logo, created using Processing and Illustrator software, depicts the flags of all 41 countries arranged clockwise in chronological order and beaming from a circle.
White gaps indicate the years when no additional countries joined the competition. Between 2008 and 2020, for instance, no new nations besides Australia have participated in Eurovision, so only its flag appears in that portion.
The “pinwheel” was refined by hand to appear consistent, as the combination of flag colors did not necessarily “create a holistic identity,” the agency told Dezeen.
As visualizing data from 41 countries isn’t the easiest of tasks, the firm had to look at “many directions such as using ‘data’ from songs… and various demographic datasets.”
The new visual identity will be applied to Eurovision’s advertising and merchandise ahead of its televised event in May 2020. Check out the colorful branding across various platforms in the images below.
[via Dezeen, images via various sources]
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