When the world comes to an end, die-hard sneakerheads will need the latest kicks and gear—Adidas, Nike, Puma and more!—to face the fiery apocalypse in style.
That scenario drives the entertaining, celebrity-filled 90-second Foot Locker film below, developed by BBDO and directed with explosive élan by Reset Content's Markus Walter.
Aliens attack! Zombies roam the streets! Meteors rain from the skies!
NBA stars Anthony Davis and Kyle Kozma, soccer icon Alex Morgan, singer Karol G—and more!—can't be bothered. They're are all about the rad merch hitting the shelves during Foot Locker's eight-annual Week of Greatness.
"The sneaker community is a passionate group that will go to great lengths to secure highly coveted kicks," says Foot Locker vp of marketing Patrick Walsh. "'Week of Greatness' is our opportunity to celebrate youth culture and acknowledge their dedication, in a fun and engaging way."
Sure, they'll have dope sneakers … but if the planet's done for, where can they run?
Activations include a UFO-themed photo booth at a store buildout in Eastpointe, Mich.
Foot Locker also gave key influencers "Sneaker Survival Kits." Most came packed in vinyl, but some of the cases were made of concrete and weighed 60 pounds. Each kit contained shoes, a solar device charger, a flashlight, thermal blankets, a pen compass and zombie repellent. (If cornered by aliens, you'll just have to improvise!) Boston Celtics forward Jayson Tatum receives his in the clip below:
CREDITS
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kolthar
Associate Creative Director: Martins Zelcs
Associate Creative Director: Bryan Stokely
Copywriter: James Henderson
Art Director: Ellen O'Donnell
Planning Director : Zach Kula
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Producer: Corie Rosenblatt
Music Producer: Julia Millison
Sr Business Manager: Heather Weissman
Account Director: Janelle Van Wonderen
Account Manager: Raymond Dorcely JR
Account Executive: Jackie Silver
Production Company: Reset Content
Director: Markus Walter
Director of Photography: Jeff Cronenweth
Managing Director: Dave Morrison
Executive Producer: Deannie O'Neil
Executive Producer: Jen Beitler
Head of Production: JP Colombo
Producer: Veronica Madrigal
Editorial: MackCut Editorial
Editor: Gavin Cutler
Asst Editor: Nellie Phillips
Executive Producer: Gina Pagano
Visual Effects: Blacksmith
VFX Supervisor: Tom Bussell
VFX Supervisor: Daniel Morris
Blacksmith Color: Mikey Pehanich
Executive Producer: Charlotte Arnold
Senior Producer: Bindy St. Leger
2D Compositors: Robert Bruce, Yebin Ahn, Selim Yang
3D Generalists: Olivier Varteressian, Tuna Unalan, Vitaliy Burov
FX Artists: Rick Walia, Hassan Taimur
Matte Painter: Kristin Johnson
Sound Design: Trinitite
Sound Designer: Brian Emrich
Sound Engineer: MackCut
Engineer and Sound Design: Sam Shaffer
