Burger Six, Going Dark Burger King

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Overview

Burger King has teamed up with global gaming franchise Call of Duty on an international campaign created by David New York. The collaboration launches Call of Duty: Modern Warfare II across 39 markets and 6000 locations. Representing the restaurant brand's largest-scale video game collaboration to date, Burger King will offer guests special in-game rewards by purchasing the Call of Duty Whopper Meal and provide guests with an immersive in-restaurant experience in select locations.

Capability

  • Experience

Team

  • DAVID New York

Related Work

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