IKEA seriously wants you to pee on their latest ad

IKEA has come up with a bizarre way to offer its customers some discounts on baby cribs. The Swedish company is trying to attract to-be parents with a new advertisement that also doubles up as a pregnancy testing kit. Mothers-to-be have to urinate on the company's magazine ad in Sweden to see the new discounted price for the crib.The company is calling it the IKEA Family Discount.

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