Welcome
to the new UOC

The UOC is launching a new look, but this is more than just a makeover. This new visual identity is both the result of and vehicle for the University’s vision and strategy, which is aimed at responding to the challenges of the 21st century. These are very different, on all levels, to the challenges it faced back in 1995, when it was founded as the world’s first online university. Back then, the UOC reinvented the concept of the university. After all this time, one thing hasn’t changed: the spirit and desire to go on doing so.

The new brand incorporates concepts including dynamism, interaction and flexibility while maintaining the essence of the previous branding.

The diagonal design leads to a ‘happy coincidence’: it means that the shape of the O can be used to make an O, a U or a C depending on how it is framed. This diagonal design evokes the diagonals seen on classic university shields; it creates dynamism, while harking back to heraldry.

The UOC is flexible and can adapt to very different needs and environments. It is a community of people working as a network. It is more than what is seen on the screen. Accordingly, the logo’s framing helps create the impression that there is action beyond the limits of the screen.

The frame can move, reset, grow or shrink. This makes the most of the opportunities offered by the digital environment and provides the brand with the flexibility and adaptability that are hallmarks of the UOC today.

It is a system based on a grid, meaning the logo can be reformatted in a number of ways and used in combination with other brands.

Es también un sistema reticular que permite la convivencia de la marca con las diferentes casuísticas compositivas y de convivencia con otras marcas.

It is a system based on a grid, meaning the logo can be reformatted in a number of ways and used in combination with other brands.

The brand has its own sound, which will let us express ourselves naturally and coherently in digital settings.

(Enable speakers)

We have kept the blue that characterizes the UOC and added a second range of colours that are ideal for use online. These colours can also be used to rank or organize the sub-brands.

We have kept the blue that characterizes the UOC and added a second range of colours that are ideal for use online. These colours can also be used to rank or organize the sub-brands.

We have kept the blue that characterizes the UOC and added a second range of colours that are ideal for use online. These colours can also be used to rank or organize the sub-brands.

Two corporate font families have been created based on the logo. They maintain and strengthen the spirit of the new look, are very clear to read on digital devices, and provide consistency throughout the communication system.

UOC Sans is a contemporary sans serif typeface. It has a level of compactness and simplicity that make it highly versatile for different corporate uses.

UOC Serif has a clearer contrast that makes it more elegant when used in larger font sizes. Stylistically, UOC Serif offers a fusion of the humanist and neoclassical typographies used most in books and the press, especially in the fields of knowledge and dissemination.

All five sub-brands share the UOC initials, while differing in shapes and colours. And all five share the same modular system as their base.

This brand is much more than a symbol; it is a new way of looking at things. With this in mind, it is important that concepts such as dynamism and obliquity are reflected in photographic compositions. The action takes place within and beyond the borders of the frame.

A series of pictographs based on the logo have been created to reinforce the idea of going beyond the limits of the screen.