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Monterey Bay Football Club

Monterey Bay Football Club

Monterey Bay Football Club's brand was created after multiple listening sessions with the local community; in these sessions, the local community told us that they wanted a crest that would reflect the region's famed agriculture and vast blue ocean. This crest and brand represents land and sea. The land and sea combine within a powerful shield shape.

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Monterey Bay Football Club crest construction

Monterey Bay Football Club

Monterey Bay Football Club's brand was created after multiple listening sessions with the local community; in these sessions, the local community told us that they wanted a crest that would reflect the region's famed agriculture and vast blue ocean. This crest and brand represents land and sea. The land and sea combine within a powerful shield shape.

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Monterey Bay F.C. launch film

Monterey Bay Football Club crest construction

The Monterey Bay F.C. crest was design with simplicity and symmetry in mind. The upward curved lines found in the centre of the crest represent the movement motion of the sea, with the flat, solid lines below representing the rows of crops found in the area, the two lines combine, as the land becomes the sea, and the sea becomes the land.

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Monterey Bay Football Club

Monterey Bay F.C. launch film

Monterey is place full of storytellers, from Steinbeck, to Eastwood, with many poets, artists and writers in between, with this in mind we set out to launch the football club's crest and colours by telling 'The Story of The Greatest Union of Land and Sea.