"OREOCodes" is a first-of-its-kind commerce experience that unlocks offers through the OREO cookies hidden in plain sight on every milk carton, allowing shoppers to turn the black and white barcodes found in every fridge into an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.
OREOCodes
Creating a commerce experience that turns milk barcodes into OREO offers
Client
- Mondelez
Office
- United States
OREOCodes is not only a clever yet playful vehicle to drive purchase, but also demonstrates the importance of continuing to push greater engagement with our shoppers by leveraging new capabilities and reframing how our shoppers think and feel about our beloved brands.
Steve McGowan
Head of Shopper Marketing & Strategic Partnerships, Mondelēz International
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Awards
Effie Awards
2024
3 Gold
D&AD Awards
2024
2 Yellow Pencils, 6 Graphite Pencils, 2 Wood Pencils
The One Show
2024
Gold, 4 Silver, 3 Bronze
ADC Awards
2024
Silver & 3 Bronze
The Clio Awards
2024
2 Gold, 8 Silver, 4 Bronze
The ANDY Awards
2024
Craft Category & Idea Category
New York Fesivals
2023
Grand Prize & 3 Gold
2023 Cannes Lions
Creative Commerce - B02: Mobile-led Commerce
Gold
London International Awards
2023
2 Gold
2023 El Ojo
Best Latin Idea for the World: IL3 - Ideas of Latinos Living Outside of Latin America
Gold
Press
OREO Turns Milk Barcodes into Scannable Cookies
Little Black Book
Oreo aims to prove its cookies are milk’s perfect match with new interactive barcodesThe Drum
Milk and Cookies Break: OREO finds it's Natural Partner in Carton BarcodesMedia Post
15 Hidden Gems Among 2023's Cannes Lions WinnersAdAge
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